🎰 B2C: Established White-Label Online Casino Expansion 🎯 High-growth B2C iGaming brand optimizing its proprietary frontend to scale retention, LTV, and launch a multi-brand strategy across Tier-1 markets.
📅 Main information: Established: 2023 Products: Online Casino brand Platform: SoftSwiss frontend transitioning to in-house infrastructure. Integrations: Support, VIP, CRM, Retention, Payments, and Affiliates Licences: Anjouan, Tobique Target markets: AU, CA, DE
🔑Key features: 🔸 Highly Experienced Leadership - in iGaming since 2004: 888, Playtech, Sharp Gaming 🔸 Post-validation - launching Brand2 to cross-sell users and reduce eCPA. 🔸 Large affiliate network - proven high-volume traffic generation at efficient eCPAs. 🔸 Migrating from legacy SoftSwiss frontend to optimized in-house UI for higher conversion and mobile UX
🏦 Investment: Investor Profile: Strategic iGaming investors The "Ask": USD 2.47M for ❓ 40% equity in the business Use of Funds: Tranche 1 - M(-3) - M2 (USD 0.52M): Frontend rebuild and 2 months traffic testing Tranche 2 - M3–M6 (USD 0.81M): User acquisition and platform scale-up post-validation Tranche 3 (USD 1.14M): Launch of Brand 2 and dual-brand scaling to breakeven