Performance Marketing & Lead Brokerage for Financial Services

💳 B2B: Business: Performance Marketing & Lead Brokerage for Financial Services

📅 Main information:
• Established: 2018
• HQ: Barcelona
• Target markets: Spain first, Poland, Mexico
• Team: 15 FTE
• Revenue model: CPL / RevShare, CPA / Reactivation, SaaS / Subscription

🔑 Key features:
🔸 Top3 financial traffic generator in Spain
🔸 Transparency and ethics (no feechargers, GDPR-compliant UX)
🔸 Super Form (20+ fields, high conversion rate, legal consent UX)
🔸 Ping-tree API (Ping3) — intelligent lead routing via a real-time auction model
🔸 BI dashboards: CPL / CAC / LTV metrics with dynamic traffic optimization
🔸 AI reactivation tools: email, SMS, voicebot, chatbot, and messenger automation

💰 Financials:
• Revenue, EUR: 2023 5.1M; 2024 6.8M; 2025 6.4M
• EBITDA, EUR: 2023 -0.72M; 2024 0.95M; 2025 0.42M

🏦 Fundraising:
• Investor Profile: Strategic or Financial investors
• Format: Equity / Convertible Note
• The "Ask": EUR 1.5-2M Seed+/Pre-A at Valuation TBD between parties
• Use of Funds: Expansion to Mexico Germany, Italy, Portugal, Colombia, Chile, Romania (60%); AI lead-scoring module and BI infrastructure (30%); Legal & reserve (10%)
Exit Vision:
• Potential strategics: Klarna, Creditstar, FinTechOS, major adtech players
• M&A horizon: 3–5 years
• Target multiple: 8–10× EBITDA
• Valuation at €3M EBIT — €25–30M

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